Understand key findings at a glance. Find out how OTCs impact stakeholders across the entire U.S. healthcare system with billions of dollars saved.
Take a deep dive into IRI’s seminal study. Learn how researchers tapped a pool of 5000+ consumers to explore the many benefits of OTCs.
Care to share? Our toolkit makes it easy to share information about this definitive study on OTCs and how they play a critical role in our healthcare system.