Over-the-Counter Medicines Create a Healthier Healthcare System

Independent Study Cites Billions in Savings

In 2012, the Consumer Healthcare Products Association (CHPA) funded a first-of-its-kind study to assign a dollar value to the contribution that OTC medicines make to the U.S. healthcare system. Data from Booz & Co.’s research proved so valuable to CHPA members and other stakeholders that we commissioned IRI to conduct a second study with an expanded scope. This 2018 project examined the value of OTC medicines across a large set of alternatives such as prescription drugs and office visits and found OTCs save billions of dollars across the healthcare spectrum.


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Understand key findings at a glance. Find out how OTCs impact stakeholders across the entire U.S. healthcare system with billions of dollars saved.

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White Paper: Value of OTC Medicines to the U.S. Healthcare System

Take a deep dive into IRI’s seminal study. Learn how researchers tapped a pool of 5000+ consumers to explore the many benefits of OTCs.

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Social Media Toolkit

Care to share? Our toolkit makes it easy to share information about this definitive study on OTCs and how they play a critical role in our healthcare system.

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Find additional materials of interest regarding this research and other related OTC statistics, as well as CHPA contacts for further information.