Social Media Toolkit
Millions of Americans rely on over-the-counter (OTC) medicines as an accessible and effective solution for commonly occurring conditions. Below you will find a suite of infographics accompanied by draft captions which may be used to highlight this year’s findings across multiple social media platforms (Facebook, Twitter, & LinkedIn). We hope you can incorporate these messages into your organization’s editorial calendars to highlight the value created by OTC medicines. If you have any questions, please contact Logan Tucker.
2022 OTC Value Study: $45B Saved in Workplace Productivity
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- OTC Medicines Save the US Healthcare System $167B Annually
- Caption: The value created by OTC medicines goes well beyond the relief of minor aches and pains, saving the U.S. healthcare system $167 billion annually. Learn more at: bit.ly/3XGuZmK #otcvalue @CHPA @iriworldwide
- $7.33 Saved for Every $1 Spent
- Caption: Did you know the U.S. healthcare system saves $7.33 for every dollar spent on over-the-counter medicines? This adds up to $167B in overall annual savings! Learn more at: bit.ly/3XGuZmK #otcvalue @CHPA @iriworldwide
- $45B Saved in Workplace Productivity
- Caption: Save your sick days for more serious issues. Did you know $45 billion is saved annually in employee productivity through fewer missed workdays due to the availability of OTC medicines? Learn more at: bit.ly/3XGuZmK #otcvalue @CHPA @iriworldwide
- If OTC Medicines Weren't Available
- Caption: Without OTC medicines, 82% of Americans would have gone to the doctor instead. OTCs are an affordable option that saves consumers time & costs by avoiding unnecessary doctor appointments to treat minor ailments. Learn more at: bit.ly/3XGuZmK #otcvalue @CHPA @iriworldwide
- 33M+ Households Would Let Sickness Run Its Course Without OTC Medicines
- Caption: Without OTC medicines, consumers in 33M households would delay or even forego treatment altogether, which could potentially make an acute condition worse over time. Learn more at: bit.ly/3XGuZmK #otcvalue @CHPA @iriworldwide