Over-the-Counter (OTC) Value Study

Social Media Toolkit

Millions of Americans rely on over-the-counter (OTC) medicines as an accessible and effective solution for commonly occurring conditions. Below you will find draft Twitter and Facebook posts focused on the findings and conclusions of an independent study conducted by IRI to estimate and document the value created by OTC medicines to the United States. We hope you can incorporate these messages into your organization’s editorial calendars. If you have any questions, please contact Allegra Bartscherer.

OTC Infographic: Save the doctor for the serious stuff

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OTC Infographic: Over-the-counter medicines save the U.S. healthcare system billions annually

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Caption: Did you know that the availability of OTC medicines provides $146 billion in value to the U.S. healthcare system annually? Learn more at overthecountervalue.org #otcvalue @CHPA

OTC Infographic: Help reduce the national debt

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OTC Infographic: Every $1 spent on OTC medicines saves the U.S. healthcare system more than $7

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Caption: Every $1 spent on OTC medicines saves the U.S. healthcare system more than $7. That saves $146 billion annually and that makes for a healthier healthcare system. Learn more at overthecountervalue.org #otcvalue @CHPA

OTC Infographic: Sniffles don't require a waiting room

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OTC Infographic: Without OTC medicines 90% of consumer would have gone to the doctor instead

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Caption: There are other treatment options besides going to the doctor. OTC medicines can save consumers and their families uncomfortable waiting room time for minor ailments. Learn more at overthecountervalue.org #otcvalue @CHPA

OTC Infographic: Your neighborhood drugstore is waiting for you

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OTC Infographic: If OTC medicines weren't available 27 million people would tough it out

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Caption: Use your sick days for the serious stuff. Millions of Americans rely on OTC medicines as their go-to solution for minor ailments. Learn more at overthecountervalue.org #otcvalue @CHPA

OTC Infographic: Get more work done when you use over-the-counter medicines

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OTC Infographic: $34 billion is saved

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Caption: Don’t waste your day feeling sick. Consumers benefit from treating their symptoms related to the common cold, allergies, body pain, stomach issues, and skin inflammation. Learn more at overthecountervalue.org #otcvalue @CHPA