Social Media Toolkit

Millions of Americans rely on over-the-counter (OTC) medicines as an accessible and effective solution for commonly occurring conditions. Below you will find draft Twitter and Facebook posts focused on the findings and conclusions of an independent study conducted by IRI to estimate and document the value created by OTC medicines to the United States. We hope you can incorporate these messages into your organization’s editorial calendars. If you have any questions, please contact Allegra Bartscherer.

Caption 1: Give your wallet some relief from expensive healthcare. Now you can use your HSA and FSA tax-free savings to buy OTC medicines and more at www.TaxFreeOTC.org #FSA #HSA @CHPA

Caption 2: Treat your wallet while you treat your symptoms. Now you can use your HSA and FSA tax-free savings to buy OTC medicines to help you and your family get well and stay well. www.TaxFreeOTC.org #FSA #HSA @CHPA

Caption 3: Introducing a new way to take care of your budget while you take care of yourself! Learn how you can use your HSA and FSA tax-free savings to buy OTC medicines and more at www.TaxFreeOTC.org #FSA #HSA @CHPA

Caption 4: Give your healthcare budget a break now that you can use your HSA and FSA tax-free savings to buy OTC medicines and more. Visit www.TaxFreeOTC.org #FSA #HSA @CHPA

 

 

Caption 1: Great news…period! Check with your HSA or FSA plan administrator about the eligibility of period care products under your plan’s coverage. www.TaxFreeOTC.org #FSA #HSA @CHPA

Caption 2: Now that you can buy pads, tampons, cups, and other period care products with your HSA or FSA, that time of the month is easier on your monthly budget. Learn more:. www.TaxFreeOTC.org #FSA #HSA @CHPA

Caption 3: Did you know you can buy pads, tampons, cups, and other period care products with the tax-free savings in your HSA or FSA? Learn more at www.TaxFreeOTC.org #FSA #HSA @CHPA

OTC Infographic: Nicotine replacement therapy saves our healthcare system $1.3 billion per year

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Caption: OTC nicotine replacement therapy (NRT) use increases the rate of quitting by as much as 50-70%! More quitting leads to longer, healthier, more productive lives, saving billions in healthcare costs & less lost productivity. Learn more at overthecountervalue.org #otcvalue @CHPA

 

 

 

OTC Infographic: Save the doctor for the serious stuff

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OTC Infographic: Over-the-counter medicines save the U.S. healthcare system billions annually

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Caption: Did you know that the availability of OTC medicines provides $146 billion in value to the U.S. healthcare system annually? Learn more at overthecountervalue.org #otcvalue @CHPA

 

 

OTC Infographic: Help reduce the national debt

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OTC Infographic: Every $1 spent on OTC medicines saves the U.S. healthcare system more than $7

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Caption: Every $1 spent on OTC medicines saves the U.S. healthcare system more than $7. That saves $146 billion annually and that makes for a healthier healthcare system. Learn more at overthecountervalue.org #otcvalue @CHPA

 

 

OTC Infographic: Sniffles don't require a waiting room

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OTC Infographic: Without OTC medicines 90% of consumer would have gone to the doctor instead

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Caption: There are other treatment options besides going to the doctor. OTC medicines can save consumers and their families uncomfortable waiting room time for minor ailments. Learn more at overthecountervalue.org #otcvalue @CHPA

 

 

OTC Infographic: Your neighborhood drugstore is waiting for you

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OTC Infographic: If OTC medicines weren't available 27 million people would tough it out

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Caption: Use your sick days for the serious stuff. Millions of Americans rely on OTC medicines as their go-to solution for minor ailments. Learn more at overthecountervalue.org #otcvalue @CHPA

 

 

OTC Infographic: Get more work done when you use over-the-counter medicines

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OTC Infographic: $34 billion is saved

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Caption: Don’t waste your day feeling sick. Consumers benefit from treating their symptoms related to the common cold, allergies, body pain, stomach issues, and skin inflammation. Learn more at overthecountervalue.org #otcvalue @CHPA